Advertising

Our experience in the Advertising industry is extensive, and our successfully assistance to a wide variety of international clients includes:

• Advising Visa Europe on the applicable regulatory regime in Bulgaria and assisting it with a review of advertising scripts for compliance therewith. 
• Representing Face Consult in antitrust proceedings initiated against it by Bulgaria’s Commission for Protection of Competition.
• Advising the Genzyme Corporation on reporting obligations for manufacturers of medical devices and on the legal requirements for medicinal-product advertising.
• Providing on-going advice to Mondelez on the regulatory regime applicable to advertising, including by reviewing and “clearing” advertising campaigns to ensure legal compliance.
• Assisting OMV AG with the structuring of a consumer-loyalty program and with various promotional and advertising campaigns.
• Advising Swedish Orphan Biovitrium AB on distribution and advertising issues and other aspects of its operations in Bulgaria, including patient-support service agreements, the localization of hierarchical-condition-category agreements, and corporate and regulatory-compliance matters.
• Advising Snap Inc. on local advertising rules and regulations.

We have also advised, among others:

• An international TV service provider planning to launch a new TV service in Bulgaria on the applicable rules and regulations in such areas as content standards, advertising, marketing and commercial references, children’s television, music rights, intellectual property rights, defamation, rights of publicity and privacy, and competition law.
• The Bulgarian subsidiaries of a global creative and advertising agency on their website’s compliance with Bulgarian data-protection and e-commerce requirements, as well as on the revision and updating of their privacy and cookie policies.
• A well-known German automotive brand on the applicable advertising rules and guidelines in Bulgaria.